Describe Concurrent Engineering
Concurrent engineering is the term used to describe a firm's development of a new product after it has been discovered that a competitor is engineering a similar product for launch. FALSE Concurrent engineering helps firms avoid the costly mismatch between the design of a new offering and the capability of the processes required to produce it.
Concurrent engineering is a method by which several teams within an organization work simultaneously to develop new products and services. By engaging in multiple aspects of development concurrently, the amount of time involved in getting a new product to the market is decreased significantly. May 29, 2018 - The definition of Concurrent Engineering that we have adopted for the Concurrent Design Facility is: 'Concurrent Engineering (CE) is a.
Chapter 4 Objectives
- Explain the strategic importance of product and service design.
1)It has implications for the success and prosperity of an organization which:
i.Translates customer want and needs
ii.Refines existing products/services
iii.Develops new products/services
iv.Formulates quality goals
v.Formulates cost targets
vi.Constructs and test prototypes
vii.Documents specifications
- List some key reasons for design or redesign.
1)Economic (e.g. low demand, excessive warranty claims, the need to reduce costs)
2)Social and demographic (e.g., aging baby boomers, population shifts)
3)Political and demographic (e.g., government changes, safety issues, new regulations)
4)Competitive (e.g., new or changed products or services, new advertising/promotions)
5)Cost or availability(e.g., of raw materials, components, labor)
6)Technological (e.g., in product components, processes)
- Identify the main objectives of product and service design
1)Customer satisfaction
- Discuss the importance of standardization.
1)Products are immediately available to customers
2)Interchangeable parts – lowers cost
3)Reduces time/cost to train employees
4)Lower design cost
- Discuss the importance of legal, ethical, and environmental issues in product and service design.
1)Product liability – management is liable for injuries/damages caused by faulty product.
2)Must maintain ethical standards or risk damage to its reputation
3)Environmental issues are regulated
- Briefly describe the phases in product design and development.
1)Idea generation
2)Feasibility analysis
3)Product specifications
4)Process specifications
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5)Prototype development
6)Design review
7)Market test
8)Product introduction
9)Follow-up evaluation
- Describe some of the main sources of design ideas.
1)Supply-chain based (Customers, suppliers, distributors, employees, etc.
2)Competitor based (reverse engineering)
3)Research based (Research and development R&D)
- Name several key issues in manufacturing design.
1)Concurrent engineering – design and manufacturing are brought together to design
2)Computer-Aided Design (CAD)
3)Production requirements
4)Recycling
5)Remanufacturing
6)Component Commonality
- Name several key issues in service design.
1)Degree of variation in service requirements
2)Degree of customer contact and customer involvement in the delivery system
- Name the phases in service design.
1)Conceptualize
i.Idea generation
ii.Assessment of customer wants/needs
iii.Assessment of demand potential
2)Identify service package components needed (operations and marketing)
3)Determine performance specifications (operations and marketing)
4)Translate performance specifications into design specifications
5)Translate design specifications into delivery specifications
- List the characteristics of well-designed service systems.
1)consistent with the organization mission
2)user friendly
3)robust if variability is a factor
4)Easy to sustain
5)Cost-effective
6)Value that is obvious to customers
7)Effective linkages between back of the house and front of the house operations(no contact with customer and direct contact with customers)
8)Have a single theme such as convenience or speed
Describe The Term Concurrent Engineering
9)Have design features/checks that will ensure reliable, high quality service
- Name some of the challenges of service design.
1)Variable requirements – creates need for robust design
2)Service can be difficult to describe
3)Customer contact is much higher
Define Concurrent Engineering
4)Service/Customer encounter.